Where experienced consultants & coaches finally build the thing they already know they need to build.
You don't have to choose between depth and scale.
Turn a decade of expertise into a business that grows in fees, reputation and impact, thanks to the depth of your thinking. You know what you stand for. You know what you need to build. The Practice is the environment that makes sure you actually do it.
The work that grows the work.
The work that grows the work.
Is this you…?
You've built your practice. And it's genuinely good. You know what you stand for.
You have the clients, the results, and the reputation to prove it. A previous version of you would be so grateful for this moment.
But the business still runs entirely on you. Every brief, every relationship, every piece of thinking. You.
So you open your Notion at 9pm on a Tuesday (once you've attended to all the client admin for the day) ready to do some thinking. Ninety minutes later you've got six tabs open, three half-finished frameworks, and a growing suspicion you've been here before.
You've got Claude clued up on your vision and mission. You could write the plan out if push came to shove. But you're tired. So you close the laptop. There's that big workshop Monday to prepare for. The long-standing client who needs you.
"I'll revisit this when things quiet down." you think.
Except they don't.
Your calendar fills up again…. precisely because you're so good at what you do.
Every new client is another hour of you. Every great piece of work disappears into a private Slack thread. Every coaching breakthrough stays just that: a moment.
The frameworks you've built through years of client work still live mostly in your head, explained differently in every proposal. Or sketched on a notepad held up to the Zoom camera. Your client squinted and nodded.
Revenue months are unpredictable. Hardly anything feels repeatable. And the gap between where you are and where you can feel this is going starts to feel less like a phase you're moving through…. and more like the permanent shape of things.
Your next chapter awaits
You've spent years creating motion. What you need now is accumulation.
And ‘accumulation’ for experienced coaches and consultants happens when you build your Body of Work.
With a Body of Work you can stop rebuilding from scratch every time because your positioning, offers, and content work as a system that’ll drive inbound demand and compound over time.
You turn what you intuitively know into something that works without you in the room. Your thinking can do work for you, whilst you go live your life.
I promise this isn’t a distant aspiration. It's a structural shift. And it's exactly what The Practice is built to help you make.
You haven't done this yet, not truly. Because doing this alone — in the margins of a full practice, without a deadline or a room of peers — almost never works. The Practice is the environment you’ve been missing all along.
Introducing The Practice
The Practice helps experienced coaches & consultants turn their unique way of solving problems into a Body of Work which means their positioning, offers, and content all work as a system that compounds over time.
A Body of work allows you to…
Remove yourself from the equation in parts of your delivery (in ways that enhance client results, not dilute it).
Have your thinking made tangible. And when it’s tangible it’s then scalable.
Create more demand for working with you, because more people now ‘get it’.
Your unique way of solving problems becomes the entire operating system.
Your expertise becomes more than a smorgasbord of your pattern recognition, intuition, eloquence and a sprinkle of charm on a good day.
Because when your Body of Work is in place, you can have more ideal clients find you predictably. All wanting the same thing. And you can learn exactly which levers to pull to grow something that soon becomes more than just you. You can then delegate, hire or automate with confidence. Or simply finally spend money on growth channels that will work hard for you because you know you can fulfil upon greater demand.
Business owners think in systems. If you think you're too busy to do this work now, then you're always going to be too busy and stay working like a glorified freelancer.
So inside The Practice we get the important work, done.
Donatella Caggiano, belonging in between
“Ellen’s guidance has enough depth to be powerful and enough punch to be applied fast. I found clarity, momentum, and a generous group of founders beside me to do the actual work I’m here to do: strengthen the path between my ideas and the impact they can have in the world”
“My Body of Work is almost taking on its own life beyond me, and that is what feels really, really exciting”
Selena Coles, BUILD Networks for Good
How The Practice Works
A structured environment for getting deep work, done.
You’ll work through The Authority Method and strengthen your business along these lines:
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Get clear on through-line that connects everything you do into something others can recognise, repeat, and refer.
You’ll identify or sharpen your One Big Idea, repeatable message and ensure that your offers, content and message are are all pulling in the same direction.
Your About page, profile, website and socials are all clear and updated. A Hero Piece out in the world. -
Turn your best thinking into named frameworks and a defined mode of delivery that won’t require you to reconstruct everything from scratch every time.
Think: IP, frameworks, long-form articles, proposals and repeatable assets. You might be exploring group, hybrid, or digital modes of delivering your coaching or consulting too. This is a natural extension of codification.
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From demand generation to delivery, you’ll build the systems that grow client demand for your message and frameworks over time so your thinking can work hard for you whilst you stop logging so many man hours.
Authority content that compounds trust and visibility over time
A client operating system that captures, nurtures, and converts aligned demand
Evergreen assets that repeatedly distribute your frameworks and ideas
Automated nurturing sequences that educate prospects before sales conversations
Referral and reputation systems that increase trust through client outcomes
Ecosystems that move people naturally from audience → offer → advocacy
Every quarter starts with a private session with Ellen to go over your roadmap, your resistance and your next 90 days.
Then you’ll move through The Authority Method in an order that makes sense for your business, and, equipped with the coaching, resources, accountability, peer group and protected time to ensure that you do.
The Practice, In Practice
Alan had been running his business for over a decade when he joined Ellen’s programme. The work was good. The feedback was consistently positive. Clients coming back.
But in his own words: “Revenue has been unpredictable, mainly because I have never been able to pin down a consistent target market and offering. This feels like it's because I can't state simply what I do. There is a wider offering I can sense, but it feels too woolly and difficult to articulate."
He'd tried to solo-brainstorm his way out of it. It wasn't working.
With Ellen’s help Alan defined his One Big Idea and restructured his offer suite and found language that finally stuck.
This is what he shared in December: "Thanks to this work I have so much more clarity in how I explain my work and talk to clients. Going into Q1 2026 I'm 90% sure I'll hit £30k, which has never happened before. January and February are full and March is filling up, which is unheard of for me so ahead of time. The predictability of revenue is a big deal — it allows me to plan ahead and be strategic. In previous years I've had to say yes to secure the budget. Now I can be more selective about the right fit client work I want to do. That takes a lot of the stress out."
Ten years of unpredictability. One year of the right structure. That's the difference.
Alan Rutter, Fireplus Algebra
The Body of Work You’ll Build
Create the tangible assets that will both capture more demand and streamline your client delivery. Time savers and Authority builders.
You'll already have many of these. The question is whether they're doing enough heavy lifting. We close the gaps and sharpen what's already there.
“What felt impossible at the time was achievable with the right support and belief system."
"Before starting Cantadora, it was Ellen's newsletter that showed me what a one-person business could look like. She was the first person I messaged when I took the leap into self-employment and now 3 years down the line, 1 UK city move, 2 Authority Clubs, 6 months of coaching, and 1 relocation to Italy later – her coaching has been the single most transformative thing I've done. It's because of Ellen that I chose to niche so early in product storytelling for nature and climate, built an ongoing body of work, and realised that what felt impossible at the time was achievable with the right support and belief system."
Emma Pegg, Cantadora
What's Inside
Everything inside The Practice is designed to take your expertise and ensure it’s made cohesive, is codified and will compound.
You’ll find a range of support designed to meet you where you’re at on that journey.
The Authority MethodQuarterly 1:1 reseTThe Authority Method removes any guesswork about where to focus next, and how to get there. Learn and follow the steps from a combination of always-on resources, live monthly trainings, and drop in weekly coaching calls for your bespoke questions. You’ll learn both the theory and the application of building a business around a core method, approach and Authority area, that truly scales beyond you.
At the start of every quarterly cycle, you’ll establish your focus & set clear goals and milestones inside your 1-1 coaching and mentoring session with Ellen. Overcome any doubts, fears or resistance, stop the circling, and draw clear lines between the ‘act now’ and the ‘save for later’ items on the to-do list. You’ll get a custom 3-month plan and metrics for tracking.
Depth DaysBODY OF WORK LABProtected time on your calendar to actually build your Body of Work. To sit down (virtually) with your peers doing the same and make meaningful progress on the work that deserves your attention. Think, read, write. Create the framework. Depth Days are a staple of The Practice.
You submit your actual Body of Work: a positioning statement, a framework document, a sales page, a long-form piece. Get bespoke editorial or strategic feedback that sharpens your work and makes your next steps simpler. Until they’ve had it, most consultants don’t realise the difference having this kind of direct, bespoke, creative development on their work can make.
Pavlina Papashimova coaching
“Ellen brings both business knowledge and market thinking, but also sees the person behind the business, their skills and talents. She's good at noticing patterns and distilling complexity. As a role model, I really am impressed by her ability to experiment, try new things, and continually grow her business/develop her work.”
I've wanted to write about my work for a long time. Ellen has built something that is clear, structured, and genuinely action-oriented; it gets you out of your head and into writing. What stands out most is Ellen's editorial feedback. You can tell she cares, brings both rigour and warmth. If you've been carrying ideas in your head and haven't been able to get them into long form written content, Ellen will help you do it.
Sadia Ghazanfar, Women's Leadership Coach
How to Join The Practice
As you consider the price of The Practice, consider: what does one more quarter staying where you are cost you? Another three months fully in delivery, with no time left to build the thing that would eventually free you from that equation. Another quarter of thinking that doesn't live anywhere useful (more motion without accumulation).
Another quarter intellectually knowing what needs to happen, yet circling similar decisions, just guessing your most strategic next step, and hesitating, so staying still.
Another season of your best ideas disappearing into private conversations instead of compounding into something visible and lasting.
That's not a neutral outcome. It has a real cost in time, in revenue, and in the slow accumulation of a business that works but doesn't scale.
Your Investment
The Practice is £990 per quarter
(A single better-fit client covers that. A framework that generates inbound for six months covers that. An offer you stop having to reinvent every time you sell it covers that… and keeps covering that).
You commit for a minimum of three months (one quarter). After that, you stay for as many more quarters as you find useful via a rolling quarterly payment plan. No tie-ins, no awkward conversations about leaving. Only stay as long as you’re using The Practice and seeing results.
*The Founding Member cohort is the enrolments in June. Your pricing stays locked in as long as you stay a member. From September The Practice will be £1250 per quarter.
Application Process
1/ Apply using the form provided, spaces are offered only if we think it’s a good fit for your stage and type of business and expectations are aligned. Application deadline 1st July (or sooner if we hit capacity).
You’ll have the option to book a call before payment, if you’d like to speak with Ellen first.
2/ We’ll review your application and let you know if you’re successful within 1 business day. Your next step is making your payment. Payment deadline 9th July.
3/ Once you’re all set up, you’ll receive your onboarding. We start 13th July.
Apply Now
Let’s Build your Practice. A message from Ellen.
If you've read this far, something landed and you likely already know whether this is for you. But let’s summarise:
The Practice is built around The Authority Method.
We’ll take everything you've already built (the ideas, the client results, the half-formed frameworks, the scattered content) and turn it into a cohesive Body of Work that positions you clearly, attracts the right clients consistently, and helps you deliver value through your leverage IP instead of more time.
Not pulling everything apart and starting over. Building structure and discipline on top of what you have.
Our goal?
Give your work, and your client systems, a stronger centre of gravity so that everything starts working better together. So you stop reinventing the wheel on themes, offers, directions and client briefs that don’t ladder up to anything cohesive.
After coaching hundreds of coaches and consultants stuck at the same level I’ve realised it’s not that they aren’t talented. It’s that their next phase requires something different of them. And that’s hard to do solo.
Solo founders struggle to extract and express their own brilliance. Codifying your own expertise is tricky. Seeing your own concepts from afar is a skillset.
And trying to do this all whilst operating a full practice, without a process or feedback from someone who can see what you can’t. Well, that’s why it doesn’t happen.
I cannot make you ‘good’ at what you do. You have to bring the reps of experience and the authority from years in the field, both before and since starting your own practice.
But if you have that, I’ll bring the strategy, systems, and process. The structure behind your business becomes actually scaleable.
How is The Practice structured?
The Authority Method gives you the process & sequencing
The Practice gives you the environment to make sure it happens, with quarterly roadmaps, milestones and success metrics
Our 1-1 coaching calls ensure everything is personalised to you
Your peers create the kind of room where the conversations are as valuable as the curriculum. Where someone might challenge the assumption you've been making for two years, or introduce you to your next best client
I’ll be your coach, mentor, and confidante. I’m known for my direct, but kind approach, and making the complex clearer. I’ve been 1-1 coaching for six years and leading groups for four. Over 250 people have been through my coaching and mentorship, so you’re in good hands.
A real working environment
The Practice is a working environment with real deadlines, real feedback, and real people building alongside you. Not another digital course gathering dust.
There’s no promise here that everything will suddenly become easier overnight.
But there is a promised structure. A promise of care. A promise of feedback, support and direction from someone who can see what you can't, who’ll be honest with you and create the conditions for you to do your most important work.
Because practice makes permanent.
If you're ready to stop being the engine of everything you've created, apply and let's talk. I'd rather have a conversation and tell you it's not the right fit than have you sit on this for another quarter.
Let’s build you a business that finally compounds.
Got questions? We’ve got answers.
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The honest answer is that The Practice is designed specifically for people who are already full which is why the structure does a lot of the heavy lifting for you. You're not starting from a blank page every week wondering what to work on. You have a quarterly direction, a weekly place to bring live decisions, and Depth Days that put protected building time on your calendar. The time investment is real, but it's structured time that replaces the scattered, unproductive thinking time you're already spending solo. We’re not mindlessly adding to your plate, we’re replacing the low-leverage parts of it with something that actually moves you forward.
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No. The Practice is not a reinvention programme. You're not here to find a new direction or rebuild your business from the ground up. The work you've done is real and it's good. That’s a pre-requisite and what our application filters for.
Instead what we're doing is giving it a stronger, clearer structure so it starts working as a system. The frameworks you already have get codified. The offers you already have get connected. The thinking you already do gets turned into something visible and lasting. The substance stays. What changes is the architecture around it. -
It's a hybrid. There's a peer group, but the focus is more on showing up and doing the work, not just discussing it. There's coaching, but it's embedded in a structure designed to build something specific rather than a open-ended retainer. There are frameworks and resources, but they're not a course you work through alone.
The Practice is built around the idea that most people at your level already know roughly what they need to do — what's missing is the sequenced structure, focused and personalised feedback, and the accountability to actually do it.
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Because the problem with most programmes is that there's nothing that makes you show up. No one notices if you fall behind. No one gives you feedback on your actual work. No one helps you make the decision you've been avoiding for two quarters. The Practice has all of those things. The weekly drop-in means there's a regular moment where you show up and say what you've done and what's in the way. Editorial clinics mean your work gets real feedback, not silence. The quarterly 1:1 means someone is tracking your progress and will tell you honestly if you're drifting. Structure and accountability aren't a bonus here, they're the whole point.
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Weekly drop in call at 4.30-6pm UK time every Tuesday. You don’t have to come for the whole thing, you can join, ask your question and leave so we’ll stay on for as long as there are questions.
Monthly training at 5pm- 6.15pm UK time on the 2nd Wednesday of each month - so the first one will be held on Wed 15th July.
Body of Work Lab is async: you’ll submit any time you have work for review
1-1 Sessions will be scheduled at mutual convenience
Depth Days will be a 4 hour sessions every month. We’ll poll members for their availability on this one.
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You stay for as long as it's useful. After the initial three-month commitment, The Practice rolls with a quarterly commitment cycle. £990 and a 1-1 call to kick off the next quarter. No pressure to stay beyond when it's genuinely serving you. The rolling structure means you keep building at a pace that fits and the continuity will be there for you. In reality, building a cohesive body of work takes longer than one quarter, so expect to make this a long term commitment if we’re working well together.
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Places inside The Practice are offered on an application basis. To be considered for the founding cohort, apply by July 1st.
You'll hear back shortly after, and if you’re accepted, we start 13th July.
If you have questions before applying, don't sit on them. You can either reply directly to this page or book a short call and we'll talk it through. I'd rather answer your questions now than have you miss the deadline because something was unclear. -
The founding cohort will be capped at 12. As The Practice grows, the model will evolve, but this intake is intentionally small, intentionally high-touch, and the closest you'll ever get to direct access at this price
For anything else, please send your query in below…
Ellen or a team member will get right back to you!